A tricky, but often overlooked, matter is the choosing of names for a company, a book or play, a website, or a domain name. Take a look at my own revealing experiences, including mistakes in the past: HERE
IAN D RICHARDSON'S celebrity interviews, random chat and news of publishing, films and broadcasting.
Another thought about names: When parents choose names for their children they don't ways consider whether the initials spell an unfortunate word. I can think of a couple of children who dropped or changed one of their first names for this embarrassing reason. I've made up a few names to illustrate my point: Ulrika Grace Lisa Yate, Penelope Olive Outhred, Charles Richard Arthur Packer, Peter Ivan Gross.
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