My wife went into a bookshop in Ealing, London, the other day. She wanted to buy an easy-read book for a friend who was incapacitated and feeling a bit down after a bad fall. She asked for a copy of Passion for Life, the new book by Joan Collins. "Who's Joan Collins?" asked the young sales assistant.
It reminds me of a similar sort of experience several years ago when I went to a large bookshop in central London seeking a copy of Arthur Miller's Death of a Salesman. When I failed to find it in the Drama section, I sought help from a young woman behind the counter. "Have you checked in Business?" she asked.
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